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Strategy & Objective

Activities

"Sales are the applause of the clientele." - Götz Werner

… Marketing [INTERNATIONAL TRADE MARKETING]

"Marketing" refers to a wide range of consulting activities directed at substantive problems of the company. Our areas of work include classical marketing consulting, direct sales support, as well as the development of an organization and structure adapted to the markets.Marketing consulting in the sign of globalization and the information age means for us to align an organization in all areas to the market and its needs.

Customer orientation and focus on customer benefits is the decisive principle for the design of companies. A central feature of the ITM service therefore lies in the synthesis of marketing, organizational development and human resources development.

... Range of services

In marketing and sales consulting, ITM offers a complete range of services for internationally operating companies, from market analysis to marketing concepts for product/service, price, distribution, communication and the consistent practical implementation of marketing recommendations (such as setting up distribution networks, finding cooperation partners, etc.).

ITM and its associated network offer complex consulting services that focus on the internal development of the company as well as its external performance.
Consultancy services include

  • Analysis, diagnosis and "look-through" of the current company situation, review of business processes with the people and departments involved with regard to
    customer orientation
  • Restructuring of the company, adaptation to current requirements, resolution of personnel issues, internal conflict management
  • Environment diagnoses: examination/assessment of products, markets, competitive situation, market competition observations and image analyses, of advertising measures
  • Development and implementation of sales concepts, search for and selection of sales partners at home and abroad, development of distribution networks
  • Education & training: needs assessment, conception, implementation

[EXAMPLES]

Improving the medicament supply in Belarus
Result: No 2 of private pharmacy chains in BY

Joint Venture with Henkel Germany for CIS
Developed out of our Wellfarm Stores in CIS Capitals

Support for Exporting Companies from Italy to Germany

Match Making Project for a Shoe Producers Delegation from Turkey at Berlin Fashion Week